The Cullinan is the first SUV from Rolls-Royce. It may seem like a misnomer but we're seeing uber-SUVs from the likes of Lamborghini and Maserati, and Rolls-Royce is smart to give the luxury treatment to the popular platform.
The Cullinan comes with Rolls' Magic Carpet ride. That might be marketing-speak, but I can't think of another way to describe it. Stereoscopic cameras read the road ahead and adjust the air suspension every millisecond.